Why Real Estate Companies Need To Invest In Aerial Photography

by | Jun 19, 2018

There are thousands of properties being sold in one area of a state alone. Can you imagine how many properties are on sale right now nationwide? Millions! How can your real estate company compete? Your property must stand out. You must be able to attract the interest of prospective buyers and take them away from their “agents.” You must use high-tech equipment and techniques to make a sale and cement your reputation in the real industry. The first step towards that goal is to use aerial photography in your property portfolio.

You ask why? Differentiating your listing from all the other properties in the market will gain competitive advantage for your company. Professional aerial photography and videography of properties have proven themselves to be a vital component of making a fast and easy sell. Though the National Association of Realtors said only 11 percent of realtors have hired professional photographers and videographers to film their listings, that should not be a reason for you to turn your back on this rather cutting-edge and highly technical marketing strategy.

Professionally-done photos and videos sell residential and commercial properties faster. This is a great opportunity and reason for your real estate companies to also invest in a skilled photographer and videographer, so you would have an edge over your competitions.

Using aerial photography for your listings will also make a great first impression. Clients love to be wowed, and they want nothing else but to see the property in its entirety. They love seeing the surroundings and how good the property looks from outside. Potential buyers could be turned into actual clients and they could even recommend you to their friends and family.

As a real estate company, you are both a business and a brand. To survive in this industry, you need to be highly competitive and you need to follow the trends. You must grow and adapt to new and modern technology, and you should always think of ways how to be better from your competition.

In the past couple of years, more and more real estate companies and their agents have turned to aerial photography and videography because of the benefits that they present. Don’t just get stuck on the same old marketing strategies. Think outside the box. Be creative. Use all the modern equipment available and accessible to you. Clients love to see innovativeness, and you might be able to make sell based solely on that.