If you’re like most business owners, you put a lot of thought into your marketing strategy. You probably have a website, social media accounts, and maybe even an advertising budget. But what about video production? Video can be a very effective marketing tool, but only if it’s done well. Unfortunately, many business owners overlook video production or don’t take it seriously enough to hire a professional. As a result, their videos often have low view counts. Here are a few reasons why your Lakeland video production view count is low and what you can do about it.
Your video quality is poor
This is the most common reason why videos have low view counts. In today’s world, people are used to seeing high-quality videos on sites like YouTube and Vimeo. If your video looks amateurish or like it was filmed with a low-quality camera, viewers are likely to click away quickly. To avoid this, make sure you invest in good equipment and hire a professional videographer if necessary.
Your video is too long
People have short attention spans, especially when it comes to online videos. Unless your video is particularly interesting or informative, viewers are likely to get bored after a few minutes. To keep people engaged, keep your videos short and to the point.
You’re not promoting your video
Just because you’ve posted your video online doesn’t mean people will find it. In order to get views, you need to promote your video through social media, email marketing, and other channels. Make sure you include a link to your video in all of your communications and make it easy for people to share it with their friends.
You’re not using keywords
If you want your video to show up in search results, you need to use keywords that potential viewers are likely to search for. Do some research to find out what keywords relate to your business and be sure to include them in the title and description of your video.
Your Lakeland video production thumbnail isn’t attractive
When people see a list of videos to choose from, they’re more likely to click on one that has a thumbnail that looks interesting. Make sure your thumbnail is attractive and representative of the content of your video.
You’re not using calls to action
If you want people to take action after watching your video (such as visiting your website or subscribing to your email list), you need to include a call to action. A simple “click here” or “subscribe now” can make all the difference.
By following these tips, you can increase the view count of your Lakeland video production and get more people interested in your business.