The pandemic has changed the way we do digital marketing. Since people were forced to stay at home more, they had to spend more time browsing the internet. If they have a business, they have to transfer some of their physical marketing strategies online. They have to focus more on the online component of their business. That means doing corporate video production, livestreams, and the like. Are these going to be the new norm even after the pandemic? Are we going to be more focused on videos and livestreams than face-to-face interactions with our clients and even our employees?
Today, if you have to present something to your employees or an audience, you will use the internet to host a webinar. It’s basically web conferencing where the audience can watch you present and ask questions after the presentation. A webinar is a practical solution to big events that are prohibited in the meantime. Since we are not allowed to congregate in large groups, the webinar enables you to reach out to a large group of people and interact with them safely through the web.
People do livestreams all the time on Facebook and Instagram now. It’s a way for them to connect with their market. Vloggers and other content creators do livestream from their homes to continue their interaction with their followers. It’s a way to keep their audience updated even during these troubled times.
Because of the pandemic, a lot of people had to work from their homes. Business operations were halted, forcing them to lay off employees while others are staying at home where the business can save on operational and logistical costs. They now use videos to communicate with the team. Bosses have to create a corporate video production to make sure that the tasks are being finished. They have to make use of video conferencing tools to update their workers about what’s been going on in the company.
Are These Trends Going to Stay?
They most probably will stay under the new norm. Even before the coronavirus outbreak last March, businesses have been moving their people around, letting others have flexible work arrangements in their homes. They also used webinars to save on the costs of actually renting a place to host a seminar or conference.
Webinars, livestreams, teleconferencing, and work-from-home setups are safe and sound solutions to continue our interactions with the audience, followers, employees, and clients even during this pandemic. So long as we develop these tools to fit our current needs, then they are going to be here for a long time, and could be the trends of the new normal.