In the US, voice searches are becoming more popular. Since the voice search technology was primarily developed with native English speakers in mind, it is easier for this market to converse with Apple’s Siri, Google Assistant, and Amazon’s Alexa. Since the release of the iPhone and Google Voice, voice searches grew by 35 times. More people are searching as they are on the go—driving, cooking, working, and doing household chores. What does it mean for Lakeland video production?
The impact of voice search on video marketing is unparalleled. After all, if you noticed, one of the first search results of voice searches is a video. Voice search is more inclined to come up with a list of videos rather than a list of web pages. This allows Siri, for example, to ask if you would like for it to play the video for you. This saves time because instead of Siri reading the text of the web page to you, it can instead simply play the video. This is easier for you, too.
When you search via text for a restaurant in Jamaica Estates, NY, you will use the words “restaurants in Jamaica Estates NY” or “restaurants 11432,” the numbers being the postal code of the area. But when you search via voice, all you need to do is ask Alexa the same way you would ask a friend or a family member: “what restaurants are near my place?” The technology will give you a list of restaurants near where you are right at that moment. As long as your location services are turned on, you have a better chance of getting great search results.
Short-tail keywords are out. Long-tail keywords are in. The top-performing keywords in text searches are single to two words. In a voice search, the average is around 25 to 29 words. That’s because users are going to ask Siri, Alexa, or Google Assistant the same way they would ask a person sitting next to them. “Restaurants in Queens, NY” is vastly different from “what restaurants should I try if I’m in Queens New York?”
Videos are even more important when it comes to local SEO. More than 46% of searches on Google are local. Voice searches are three times more likely to have a location. Combined with the power of Lakeland video production, users can get as much information as they need about your business when you use local SEO.