Video marketing is a huge part of many industries nowadays that it has become a focal point for many businesses. When done properly, it can do wonders for your online presence and your sales, which is why making the choice to hire a professional Lakeland videographer to work with your advertising can do a lot for your business.
However, the key point here is to remember that this needs to be done properly in order for it to be effective, otherwise, you will have spent a lot of money on an ineffective strategy. You have to put in the time and effort to do this right, so here are some tips to help you and your Lakeland videographer come up with a great advertising strategy for your business’s needs.
Understand the importance of the first few seconds
Online users are now taking in content at a rapid pace, which is something that businesses are having difficulty keeping up with. When it comes to creating your video content, understand that the first few seconds of your video are crucial to retaining the interest of your viewers.
You only have those few seconds to hook in your viewers to convince them that your video is worth watching. That short period of time can mean a world of difference between a new customer or a lost conversion.
Be mindful of the length of the video
Always remember that online users are now pickier with the content that they choose to take in because of the oversaturation of available content online. Because of this, you have to make it worth their time to watch your video.
Online users don’t like to watch overly long content when they’re on the go, which is why this is something that you need to think about for your own video. Look into your local industry to see how long the videos they’re creating are.
When it comes to creating a video ad, these tend to be no longer than 30 seconds, as any longer than this will go against users’ expectations of how long a video advertisement is.
Make your video worth the audience’s time
Customers nowadays want a reason to care about the companies that they choose to patron just as much as the products and services that they’re looking for. Because of this, you have to come up with a strategy with your Lakeland videographer to give your target audience a reason why they should choose your company, especially if your ideals and objectives are very much in line with what they believe in.