Clients often get confused about the different filmmaking and Lakeland drone videography lingo and technical jargon. They barely even notice the components that make up a good drone video. They also don’t understand the process of planning the shoot, doing the shoot, and editing the video.
This problem lies on the videography team. If they only take the time to explain the process of video production to their clients, then they would have avoided a lot of misunderstandings and even lawsuits.
Contracts
Clients need to understand that when they sign their names on the contract, the terms are binding and can be used against them in court. Make sure to point out the important items on the contract such as the payment schedule, cancellation policy, and ownership of the materials.
Drafts and review process
Some clients want to keep tabs on projects throughout the entire process. This could be tedious if there are not project management tools available to us but technology has made it easier than ever to share drafts and reviews of a project. You can use various programs such as Screenlight, Wipster, Frame, and Vimeo Review to share the drafts with your clients.
Revisions
The videographer expects that when the list of revisions is sent to him, that’s all there’s going to be. Every stakeholder should have already watched the film and gave their two cents about it. This is a job for the client. He is the one tasked to make sure that the revisions are consolidated and that every stakeholder is in agreement.
Final videos and assets
How are the videos and assets going to be transferred? Some clients are wary about the cloud and video-hosting platforms, so you should take the time to explain to them how these works. You can also give them a copy of everything on USB or a DVD, but we all know these are corruptible.
Uploading
The Lakeland drone videography team can assist the clients in uploading the video content to their websites or social media platforms. It’s important, of course, that both sides know which platform is intended for the video before it is produced. Remember that a video for television broadcast will require different technical specifications from one intended for social media.
Archiving
Who is going to keep the RAW files? Some clients expect the videography team to keep all of their raw files and ask them about it a year from now. All raw files should be transferred to the client unless he pays for archiving services. Video files are incredibly large to store and takes up a lot of hard drive and cloud space.
Maximizing investment
When the final video has been transferred to the clients, they may feel the need to use it on every platform to maximize their investment.
A Lakeland drone videography may feel uneasy with this because the video can be misused and underutilized and the blame will be on the production team. Discuss with your clients how the videos are intended to be used and why that nature of some platforms won’t be beneficial to the video.