A corporate video production project can be a powerful tool for a company looking to establish a stronger brand identity or promote an upcoming event. A well-produced video can convey a large amount of information in a short amount of time, effectively capturing the attention of potential patrons and investors.
While it may seem like any type of video project can be accomplished through video production, including live events such as conferences or concerts (these should be handled by a specialist videographer), the type of video you should produce depends on what you hope to achieve.
When done properly, a good corporate video can do a lot for your brand, as well as improve and widen your online reach. However, keep in mind that you need to find the right type of video for your business’s needs. Learn more about the different types of corporate video production projects that you can use for your brand’s online marketing needs here.
Corporate explainer videos
These are among the most popular types of corporate videos today. Usually, a couple of minutes long, corporate explainer videos are great at explaining a concept or action in an animated and fun way. With a corporate explainer video, you can let visitors know about the benefits of a new product or service that your business offers. They can be used to teach visitors how to use a new product, what the benefits of purchasing a new product are, and why they should purchase it from you.
If you’re wondering how long a corporate explainer video should be, the answer is that this depends on a number of factors. If you have a complicated product or service to offer, then a longer video would be the way to go. However, if you’re just starting out and you need to introduce your business and its services to potential customers, a shorter video may do the trick.
Corporate promo videos
Promo videos are another popular corporate video project to use. These videos are typically one to two minutes long and are perfect for showcasing a new product or service, as well as promoting current offerings. If you need to introduce a new product, a promo video is a good option to consider. These videos can also be used to showcase your current products in a new light by giving new descriptions and added benefits, as well as re-branding current services by giving them new names.
Corporate event video
If you’re hosting a corporate event, a one-minute corporate event video is the way to go. This short video can be used to promote your event in a fun, informative way. When done well, event videos can be utilized to draw in spectators and promote the event while shining a light on your company’s events and services.
Corporate recruitment video
Recruitment videos are perfect for businesses looking to recruit new employees. These are usually one to two minutes long and are great at showcasing what employees would get by working for your business.