Marketing has made quite a lot of progress in terms of development over the past few years. Back when ad agencies were booming, advertising and marketing involved hand-drawn ads, and clever copywriting. We’ve come a long way since then, with marketing methods involving blogging, SEO, and different mediums of media such as photography and video production.
Today, digital marketing has taken the front seat in terms of marketing methods. Of course, one of the most effective marketing strategies available consist of a combination of traditional and digital marketing strategies.
One of the most popular methods of digital marketing involves the use of a video production. If you’re interested in implementing this, here are some ways that a video integrated strategy can do wonders for your digital marketing.
Allows you to build a connection with your audience
With social media allowing a direct channel to the companies that we transact with, more consumers and users are looking for companies that they feel a connection with.
It has been said that millennials aren’t looking to purchase a product, they’re looking to be a part of a cause, which is why businesses that support causes and charities are very popular. Video allows you to best establish that connection with your audience.
It makes information easier to understand
Good quality content is the foundation of any good digital marketing strategy. However, for plenty of technical industries and niches, it is difficult to create good content that is easily understood by their audiences.
Video allows you to break down that content into easy to understand for those who are not experts in your industry. Most people are audio-visual learners, which makes video the perfect medium to impart information to them.
Easy to share
Another big reason why video has become the platform of choice for many digital marketers is the fact that it makes it easy to reach a wider audience.
A video is often shared on various social media platforms, and when your audience is interested in the content that you create, they can easily share this to their own followers and friends. This makes it a very cost-effective and easy way to reach a very wide audience with only one type of marketing tool.
It’s good SEO
SEO is very important for any online business. With the recent changes in the SEO algorithms of search engines, video, and other visual content is now a great boost for your website’s SEO.
By utilizing video on your website, you are one step closer to building up your site rankings and getting more organic search traffic.