Have you had a series of bad press about your company? Are you having a hard time making your audience see your brand in a new light? Good corporate video production services can do that. Since people love visuals, marketing videos have the power to change how one perceives a company, business, or brand. By showing people you are ready to go the extra mile to please them, they’re going to give your brand the time of the day again.
Just how effective videos are in convincing people to give your brand another chance or a first chance? More than 80% of social media users spend their time watching videos on the internet.
Whether it’s a video posted on social media or video-sharing site YouTube, they’re spending at least two hours a day consuming these visuals. This means that you have that much time, too, to make your case. That’s provided, of course, that your videos are aesthetically pleasing enough for your audience to click on that play button.
Shows the Fun Side of Your Business
Once in a while, it is important to show your fun side as a business. Things can be too serious real quick in your customers’ lives. So, it’s important to remind them that there are businesses that exist like yours that are designed to help them with their problems.
If you’re a boba tea business, you can take their minds off their worries for a while through a sugar rush. If you’re in the gym business, physical health is important for everyone’s mental and emotional health.
Every business has a goal of helping people—whether it’s something as simple as providing a new pair of shoes that they will feel confident wearing. Remind your people of this when producing a video to market and sell your products and services. Your message doesn’t always have to be too serious and stiff.
Gives Information
Sometimes, people think that a brand is too expensive before even checking the details. When a marketing campaign is too grand, people immediately think that the brand isn’t for them.
They are intimidated by the elegance of your website and the formality of your content. With a good corporate video production, you can change that perception.
Not only should you give more information and details about your offers, but you can also use the video to show your brand’s humane side. How are you letting off steam after work?
You can share some behind-the-scenes look into your business process. These scenes can amuse, entertain, and inform your customers.