How Should I Market My Business Using Drone Photography?

by | Jan 28, 2019

Aren’t you tired of the same old kind of photos you see in marketing materials pasted all over town? Do you want to be different? A cut out from the rest of the business in the same industry you are in? You’re in luck. Today’s drone photography industry is more accessible, which means you can use aerial photos to capture the beauty of your business and reach a wider audience that gets attracted to unique and interesting aerial images.

So, where do you start? Where do you begin with using aerial photos for your business? First, you need to plan ahead and hire someone professional who can do all the photo services.

Make sure that the drone has a permit to fly over the locations you need photos of and you must also check the license of the person piloting the drone. There are different rules and restrictions per state so check on your specific laws before just flying a drone and taking photos.

Another thing you need to consider is the privacy of the location or the people passing through the location you are going to photography. If it’s a public place, you must again ask for permission. If you are flying through private properties, especially your own, then there’s no reason for concern.

Printed marketing materials

You can use your drone photos for printed marketing materials like the ones you will post on the bulletin board of your community center. You can also print them out on a life-sized sticker that will be put on the sides of a bus or other vehicles.

These are effective ways to market your products and services. Of course, you would want a big poster put up in your main store. An aerial photo can easily catch the attention of even the most casual passersby.

Facebook and other social media platforms

You can post the digital copies of these photos on your business’ social media platforms such as Facebook, Twitter, Instagram, Snapchat, and many more. Social media is one of the reasons why there is such a boom in aerial photography and videography.

More and more people are buying drones and taking on short courses on photography because they want to highlight their travels and special events in their lives on social media. Using stunning and unique concepts for your photos will attract an audience that is constantly on social media.

Digital billboards

Digital billboards are live screens that flash different images, moving or not, on big screens put up along highways and expressways. This is one of the most effective ways to reach a diverse audience.

Everyone who passes by that highway or road will see your billboard and will get a sense of the products and services that you’re offering. If your billboard is interesting enough, they might come to check your business out in person.