If you’re looking to grow your company, then recruitment is a very important thing to invest in. Having a good recruitment strategy guarantees that you manage to attract the kind of talent that you need to make your company’s growth as efficient and smooth as possible. While you can go with the usual recruitment methods like job portals, if you really want to stand out, you can go with a video production to attract talent to your company.
If you manage to make an outstanding video, then plenty of people would be interested in joining your company, but if the video does poorly, your company’s image may be at stake. To help you out, here are some ways to handle a video production for recruitment purposes for your company.
Convey the values of the company
Remember that this video is meant to entice people into wanting to sign up with your company, so it’s important that you show what kind of culture that your company has. The company matters to an applicant just as much as a position does. A recruitment video is the best way to show potential applicants what it’s like to work at the company.
Tell the stories of your employees
Who else is best at talking about the company’s work culture than the employees of the company themselves? If you really want to make a video that is likely to appeal to people, have the employees at your company talk about their experiences at the company. They are the best people who can tell potential applicants about how your company takes care of its employees.
Don’t force people on camera if they don’t want to
If you’re going to be including employees in your video production, as much as possible, do not force those who are not comfortable being on camera.
If you do, their discomfort will be very visible on camera, which will make the entire production look forced. If potential applicants see that the people on your video look uncomfortable, it might deter them from wanting to apply at your company.
Don’t make your video too long
Remember that this is a recruitment video production, not a full-length feature film. One of the worst things that you can do for your recruitment video is make it too long.
If your video is too long, audiences will get bored before getting to the important parts. Keep the video short enough to maintain their interest, but still long enough to be informative.