How VR and 360-degree Video Content Will Change Lakeland Video Production

by | Jun 28, 2020

Projections have been putting virtual reality (VR) videos on top of the food chain for 2020. Even with the coronavirus pandemic, experts said that the VR market will be a $21.5-billion industry by year’s end. This should be taken into consideration by companies that invest in Lakeland video production. Ask yourself: what kind of videos do you want to use to promote your business? Is a regular video good enough? Don’t you need VR or 360-degree videos to put your business on top?

There’s no profound study yet on the impact of VR videos on the marketing of a business. The pandemic has put experimentations on a halt. But although you should wait and see how VRs will change the industry in the coming months, a 360-degree video isn’t bad either. This style of videos places the users in the center of the action. It makes them feel that they are right there in the room. And that’s only using a smartphone as a device. Imagine what more VRs can do with the proper devices.

Social Media

These 360-degree videos are proliferating on social media. You’ve passed by a couple of these on your newsfeeds. A friend uses the 360-degree video feature on Facebook to show his house or a place he has visited. Businesses use this to give followers a virtual tour of their shops, work areas, and restaurants. These kinds of videos are starting to gain momentum. You shouldn’t let your business be left behind by being conservative with how you use Lakeland video production.

Livestream Videos

Livestream videos are dominating the market. Businesses are using these videos to prove to customers that they are legitimate. They use these videos to increase engagement on their profile page. Some of them even use these videos to sell products and services. That’s how powerful video content has become in recent years. With the dominance of livestream videos, you can be sure that 360-degree videos and VRs will follow suit.

The evolvement of livestream videos will push the agenda of VR videos. Businesses won’t be satisfied with an engaged audience and answering their questions. Their customers aren’t going to be contented with that kind of interaction, too. They want to get the full experience and the only way businesses can help facilitate that is through creating virtual reality videos.

Didn’t these videos come at an opportune time? Now that people are advised to stay at home as much as possible, these VR videos will surely help businesses offer full customer experience to their audience.