One thing that some people don’t realize about photography and videography is that there is so much more to it than just technical ability to show pictures and video. You have to learn how to tell yours or your client’s story through photo and video.
Remember that photography and video are used to connect with audiences and that you have to use that medium to connect with and evoke an emotional response from your viewers. Here are some mistakes that you might be making with your photography and videography that you should keep an eye out for.
Being too technical
Something that you should always avoid is using too many numbers and technical information in your photos and videos. The main point of visual media like photos and videos is that it makes it easier for audiences to process and absorb information.
By using too technical information in your content, none of it will be received well by your audiences. Make sure that your information is presented in a way that it can be easily understood by your audiences.
Making the visuals too dull
Remember that photography and videography are visual forms of media and that these are designed to focus more on showing the audience, rather than telling. As a result, it’s important that you make your visuals look interesting, otherwise, your content marketing strategy might not work out as expected.
There is no clear direction with your storytelling
Even if you have the best quality photos and videos, it won’t mean much unless the story that you’re trying to tell doesn’t get told. It’s very important to lay out a plan during the pre-production phase to make sure that you know what direction you’re trying to take with your visual media.
Remember that your content is meant to tell a story, and you’re trying to tell your audience this story. If there is no point to your production, then there is no point in doing it in the first place.
Good technical skill does not mean quality photo or video
You can have the best quality media and the slickest looking production, but it might end up being all flash and no content. It’s important to combine good looking visuals with a compelling story if you’re looking to make a meaningful connection with your audiences.
Not learning how to market your content
Plenty of companies hire photography and videography companies for marketing purposes. As a production company, you should learn how to do this so that you can incorporate this in your offered services. You also have to learn how to create content that is designed for these platforms.