Should You Buy or Rent Your Video Production Equipment?

by | Sep 20, 2018

Handling an entire video production is a lot of work. Whether you’re a production house or a freelancing video producer, you know that handling an entire production and crew is going to take a lot of planning and work.

One of the most important things that you need to plan for is the equipment that you’re going to be using in the production. You can either choose the latest gear in the industry and risk seeing it lose value when the next update in the video tech industry comes out.

There’s always going to be the risk of your gear losing value over time, which is why some people prefer renting over buying. But which one is actually better for your video production? Find out more about this here.

It may be tempting to buy the best in the industry, especially when you’ve just landed your very first gig. After all, this is the path that you’ve decided to pursue, and it’s only fair that you have the needed equipment in order to create the videos that you have in mind.

If you’ve just starting out, you are probably aware of the high price tags attached to good quality video equipment. With this in mind, you have to weigh the pros and cons of buying your own gear when you’re at this stage of your career.

While there are payment options available to help customers buy high-end equipment, you have to remember that there’s more to owning a camera than just buying it. You have to pay for maintenance, and repairs, should it ever come to that.

If you’re still at the first stage of your production career, then it’s highly recommended that you rent your equipment, and once you have some gigs under your belt and a few more lined up, you can consider purchasing your own gear.

However, if you find yourself renting the same gear again and again to the point where you’ve spent the same amount renting the same equipment that you could have gotten brand new, then maybe you should consider purchasing it brand new. This is especially true if your entire video production business model relies on using this equipment for most of your projects.

Overall, making the decision to rent or buy your video production equipment relies heavily on your needs, budget, and use. As long as you’ll be using the equipment enough times to justify the cost, and you can afford it, then buy the gear that you need. But if you only need it for one or two projects, and you only want it because you want to try it out, then you should consider renting instead.