What do we do with social media? Today, we are more than just followers. We are consumers, too. We don’t only follow celebrities and thought leaders. We do more than just share memes and funny anecdotes. Social media for us now is a source for a hodgepodge of things—entertainment, information, news, and products and services. It’s business for many. That’s why anyone who wants to succeed on this platform must learn to create content that impacts their bottom line. And what exactly is the most successful content on social media? Lakeland video production.
Short and Engaging
The most important thing to remember when creating a video for social media is to keep it short and engaging. Keep in mind that your video is competing with a whole lot of videos on social media. You have to offer something better, but you also have to be entertaining and informative at the same time. For that reason alone, you should keep your videos only below the two-minute mark. Anything more than that can suffer the consequences of a bored audience.
Don’t make your followers have to go to YouTube to watch your videos. While that’s generally okay because YouTube is a familiar platform, native uploads are the way to go if you want your audience to give your Lakeland video production the time it needs to send the message. Native uploads mean editing and posting it on the platform itself. Your viewers don’t need to take an extra step just to watch the video. All they need to do is click on the play button to see what you produced.
If you want to engage with your audience, you can use live videos. You can answer their questions directly on the feed. This is also a great way to announce exciting news such as a new product or a sale event. Companies love doing livestream videos because these humanize the brand. Here, they can show their followers and customers who they are and showcase the day-to-day process of the brand.
If you need to explain complex ideas and instructions, you can use animation videos. Companies that have to teach their customers how to do things or operate products usually use animation. Using engaging characters and stories, you can showcase how a product can make their lives easier and solve their problems. Just make sure to use colorful palettes and interesting themes when doing this type of Lakeland video production.