Any corporate video production project, no matter the size, can be quite complicated. This is due to the many parts that make up a successful video. There are so many people and departments involved in order to come up with a simple video, and the more complicated the project, the more resources are needed.
However, regardless of the scope of the project, every single video project will start out with the same foundation in order to help drive its success. Here is the complete corporate video production checklist for your own reference.
Kick things off
Every planning process starts off with a simple introduction. When you start working with your production team, you will want to know how you want your image to be presented, and this will be discussed at length with them. This is a simple start in making sure you and your video production company are kicking off to a great start.
This is how you can get them to understand not only your overall intention behind creating the video, but also your vision as a company, which will pave the way for the rest of your video project.
Break down the creatives
Now that you’ve started, you should be thinking about your message. What do you want audiences to remember after watching your video? Trying to cram too much content into your video can make it confusing and overcrowded. Because of this, you need to think simple. What is the message you’re trying to convey? Are you aiming for a serious tone, or a fun one? Basic questions like these help you understand how to approach your video.
Understand your audience
Your target audience plays a very important role in the direction of your video content. Determine your primary and secondary target audience. Do your research into the personality and characteristics of your potential customers. This information will remain a constant throughout the planning of the video production project, making it crucial to the brief and the production process.
Not only that, but you should think about the platform that you intend to publish on. The communities surrounding these have their own expectations regarding the content that they see on these platforms, so you need to make sure that your content is tailored to their expectations.
What are your goals?
You cannot hope to create a successful corporate video production if you don’t know what you intend to achieve with it. One of the very first things that you need to think about is what you hope to accomplish with your video.