Anybody with a working internet connection can easily see the influence that the Lakeland video production industry has on modern industries. In a world where video content is in strong demand and businesses are shaping their marketing strategies to accommodate video, it’s important to do what you can in order to remain relevant.
Like any other industry out there, the video production industry sees its fair share of trends that come and go. If you want your video marketing strategy to remain relevant, you have to do what you can to keep up, including learning more about the most relevant trends in the industry. Here are some of the top trends that shape the Lakeland video production industry today.
Streaming services
When the COVID-19 pandemic hit the world, one of the most prominent industries that grew in leaps and bounds to accommodate it was the video production industry. With people cooped up at home and limited to few options to communicate, the demand for video content skyrocketed.
Within the niche of video production, streaming is quickly becoming one of the most utilized services by both users and brands. This is a great way of reaching out to your target audience and building engagement with them, right from the safety of your home.
You can use streaming services to showcase the reveal of a new product or service and treat the streamed event the same way that you would any live event. This means building the hype for it by advertising it on social media and selling tickets and access to it.
Mobile videos
Mobile devices have become the primary form of technology for most online users today. Because of this, you need to make sure that any video content you create is easily adapted to mobile devices.
If you’re going to be creating marketing videos, you don’t want to make them full-length feature films. Videos made up of a few minutes of content will suffice for marketing purposes. You should make sure to also include subtitles to make it easier for mobile views to make out the dialogue.
Social media platforms
When it comes to utilizing the Lakeland video production industry for your marketing needs, the main platform that you need to focus on is social media. If you’re thinking of putting your video content up on social media, it’s important that you are mindful of the requirements and expectations of users on these platforms.
While all social media sites stream videos, you may need to alter your video content to meet these specifications. For example, on platforms like Facebook and YouTube, you are more likely and willing to watch full-length videos. On the other hand, platforms like Twitter, Instagram, and TikTok are best for short, snappy, video content. Learn the rules of each platform and fit your content to their needs.