Social media platforms report that their videos are receiving almost nine billion views a day. The percentage of the population watching videos increases every year. On YouTube alone, over two billion active users are uploading and watching videos every month. Can you imagine if your business isn’t able to tap these numbers? And really, all you need is a Lakeland video production to get the numbers and metrics up.
But before you upload just any video, you need a strategy that intends to determine the objectives of the video and how to connect well with your clients. You need to think about the goals of the video before you begin producing them and uploading them on your website and social media pages.
Online Engagement
While search engines such as Google have many determinants in ranking a web page, they look at the online engagement above everything else. Search engines look for busy sites with loads of engagement. This signals to them that people are actually talking about the contents of your web page. They are engaging with your website. There must be something there that’s worth sharing with those who query for a relevant keyword. Lakeland video production can increase the engagement on your web page because people are going to flock to it to watch the video.
Brand Awareness
The video should also make your brand a household name. The message should clearly reach the right audience. If your business isn’t well-known yet by your audience, it makes sense to make a video that will introduce the brand to them. Speak clearly. Your voice should be heard above the noise that your competitors create.
Website Traffic
What’s the use of a Lakeland video production on your page if it cannot improve web traffic? Clearly, this is an all-important goal of any videos on your site. It should generate traffic to your website—whether from paid ads or organic search. It should increase the number of people wanting to visit the site and see what the fuss is all about. Share the video on your social media pages, too. It will lead people from the social media page to your website, so they can find out more about your company.
Customer Education
The Lakeland video production should intend to educate customers about your business and the products and services you are selling. Because people are more visual, they will most likely play a five-minute video than read a couple of paragraphs of text. You will reach the people better if you can create an engaging video that speaks about your organization.