Why isn’t everybody using video marketing for their business? The question is not whether you should hire a Lakeland videographer for your business, but why haven’t you? What’s stopping you from hiring a videographer who can make a stunning video marketing for your business? Why aren’t you maximizing your business’ potentials by creating a video for it?
Many believe that video marketing is not for small businesses. It is too much work. It is too expensive. There are other ways to reach your audience aside from video marketing. Yes, we understand why these could be a problem. But remember you got into this business. If you are not willing to invest in things and techniques that will bring more customers to it, then what are you actually doing? Do you expect customers to knock on your door even if you aren’t doing anything to attract them?
Imagine this: Dan (a fictional character) was shown two websites. One has text on it (about 300 words of text) and the other has a video in it (about two minutes or less of video). What do you think he will do first? Read the text or watch the video? Many people will watch the video. In fact, 80% of people will choose to watch the video than read what was written. Reading takes too much time and effort. Watching a video is far, far easier because you will be able to understand what the company is trying to say easier.
And you know what else? People who watch the video will more than likely buy products than those who read the text. Videos are more engaging. They have to power to send the right message at the right time and using the right platform. It’s just so much easier to watch a two-minute video than read a 350-word blog post.
Here’s another thing you need to remember: a professional and experienced Lakeland videographer will create the perfect marketing video that can bring success to your business. When done right, your video can be the catalyst for creating buzz about your products/services.
If you need a Lakeland videographer, look for an agency that has experience creating corporate marketing videos. They need to show you a portfolio of their past work. They need to discuss with you what they can do for your business and how they plan to go about it. You don’t need to rush into choosing a videographer. Being careful about who to trust your company with is critical to the success of your campaigns.