This year, marketing companies expect consumers to watch more videos than ever before. That’s to be expected since most customers have undergone a huge transformation with Lakeland video production as the front and center of most marketing strategies. Just take a look at the numbers: 85% of internet users in the US watch video content and by 2021, it is estimated that an average person will spend about 100 minutes every day watching online videos. That’s an increase of 19% from 2019.
More, 93% of companies believe that they can attract new customers because of the video content they post on social media. About 63% of businesses say that videos have the best return on investment (ROI) rate on social media more than any other media strategy. But despite all these numbers, a lot of companies are failing to produce Lakeland video production.
While yes, it is easier to produce blog posts, white papers, and case studies, but the numbers that video content can bring your website is astounding. Regularly producing fresh and unique video content is challenging, daunting, and overwhelming.
The trick is to find a video content that your customers would love to watch. The most common types of video content ideas are vlog, behind the scenes, interviews, webinars, events, presentations, tutorials, product reviews, testimonials, animations, live streaming, brand films, video emails, contests, user-generated content, and personalized video.
What Is Your Goal?
Remember that the purpose of your Lakeland video production is to make a fun way to showcase the business. The thing about corporate videos is that they don’t have to be slick or formal or high-tech. They are not meant for Hollywood viewing. What you should remind yourself about corporate videos is that they intend to tell a story and not simply to make a sales pitch.
The most successful Lakeland video production are those that share a story about the company. The video should humanize the company to make the target market see that real people are behind the organization. Videos should remind the customers that this particular company is run by people who share the same values and beliefs with them.
Humans are innately visual beings. They are intrigued by what they see more than what they hear or smell or touch. This is the reason why corporate videos have been successful in integrating one’s brand into the consciousness of its target audience. The more people are intrigued and attracted by your video’s visuals, the more they will likely remember your brand.